Health apps aren't that useful

There is so much truth in this article that I just had to tweet and write about it. We entrepreneurs tend to be young, fearless, wealthy and healthy. We don't know how to develop for our target customers because for the most part, we are not them. Those who fund these youngsters are looking to fund the Next Big Thing (i.e., a product with a 1 in 10 chance of returning a huge payout).

Innovation in health tech is hard. It's hard to be true to your mission. It's hard to understand and remain true to your customers. It's hard to raise money and disrupt an industry that is regulated, teeming with legacy players, unsexy and in transition. 

And, worst of all, it is hard to stand out when there are so many bad solutions masquerading as good solutions.

For the first time ever, Symple got a little air time in the national news. I am basking in the afterglow because this gift arrives after 3 years of hard work with

• no funding
• no guarantees.

We get paid with kind emails from regular people hoping to feel better. We may not be the hottest startup in health tech, but we are probably one of the most committed. Thank you to all who have supported us this far, like Brandon:

Hello, Natasha. I just wanted to thank you for making a wonderful app. Aptly named, Symple is by far the easiest and fastest way I've found to log medical information. I love the design, love the automated graphs and reports, and most of all I love the fact that I need only invest 15 seconds a day to reap the benefits. I could go on - but I really just wanted to say "thanks" for using your talent to make the world a better place. Best wishes, Brandon H.

That's just awesome!